Pearson’s Marks 100th Anniversary of Iconic Nut Goodie Bar with First-Ever Permanent Line Extension and a Chance for Fans to Win a VIP Tour of its Famous Candy Factory
Sea Salt Caramel Nut Goodie hits stores throughout MN, WI, IA, ND and SD in late August and the deep fried Nut Goodie at the 2012 MN State Fair offers a new take on 100-year-old original
St. Paul, Minn., August 17, 2012 – Pearson Candy Company is celebrating 100 years of Nut Goodie-ness in a big way during the month of August – including the debut of a new flavor for the Nut Goodie, a chance for fans to win an exclusive peek inside the “House of Pearson’s” and even a deep fried version of the original Nut Goodie at the Minnesota State Fair.
Sea Salt Caramel Nut Goodie new product introduction: Beginning late August, candy lovers will find a surprise in stores next to their beloved original Nut Goodie bars. The new Sea Salt Caramel Nut Goodie – made with real milk chocolate, Virginia peanuts, sea salt and caramel – marks the first permanent line extension in the Nut Goodie’s 100-year history. The Sea Salt Caramel Nut Goodie will initially be available at retailers throughout Minnesota, Wisconsin, Iowa, North Dakota and South Dakota.
Too Goodie To Be True Factory Tours: To celebrate the Nut Goodie’s 100th anniversary, Pearson Candy Company will open its doors – giving lucky fans the chance to win a VIP tour of its iconic factory in St. Paul, Minn. A total of 20 grand-prize winners will receive a private tour of the real-life candy factory for themselves and four guests, as well as a “goodie” bag full of Pearson’s premiums and 100 pounds of Nut Goodie bars. Specially marked packages of both the new Sea Salt Caramel and the original Nut Goodie in stores will include a code to be entered online at nutgoodie.com for a chance to win.
Deep fried Nut Goodies at Minnesota State Fair: Fans of the original Nut Goodie will want to stop by the Deep Fried Candy Bar booth at the Minnesota State Fair Aug. 23–Sept. 3 to experience a fresh take on the 100-year-old classic. The deep fried Nut Goodie will make its debut to the delight of fairgoers.
“Nut Goodie fans are in for quite a treat throughout this milestone year and beyond,” said Pearson Candy Company CEO Michael Keller. “We think people will love the new Sea Salt Caramel Nut Goodie, which is just a taste of what’s to come with product innovations at Pearson’s.”
Pearson’s received a Certificate of Recognition from the office of Minnesota Governor Mark Dayton to honor the Nut Goodie’s 100th anniversary and Pearson Candy Company’s rich history. St. Paul Mayor Chris Coleman and non-profit partners in the brand’s “Do Goodie” community program joined employees during a centennial celebration Aug. 16 at the Pearson’s factory to mark the occasion.
About Nut Goodie
The Nut Goodie, one of the company’s first manufactured products, made its debut in 1912 as a premium 5-cent candy bar.
Unlike many of today’s candy bars, Pearson’s original Nut Goodie is still produced with real milk chocolate, making it a favorite of connoisseurs who appreciate the quality of a premium candy bar. While others use compound coatings to reduce costs, Pearson’s continues to maintain its high standard of excellence. The original Nut Goodie features a creamy maple center covered with real milk chocolate and fresh unsalted Virginia peanuts.
About Pearson Candy Company
Pearson Candy Company, currently in St. Paul, Minnesota, was founded in 1909 by P. Edward Pearson with the assistance of his two brothers John Albert and Oscar F. Pearson. Over the years they created iconic candy creations like Nut Goodie (1912) and Salted Nut Roll (1933). In 1961, the Pearson brothers acquired Mint Patties and in 1998, the Bun Cluster Bar line. In 2011, Brynwood Partners, a private equity firm, acquired Pearson Candy Company and set the stage for investment and growth.
For more information on the history of Pearson Candy Company, visit www.pearsoncandy.com.